How to “Squeeze” More Leads from Your Online Marketing Efforts
Once you start marketing online, it doesn’t take long to realize generating leads is no easy task. The competition is fierce because the audience is huge. So attracting attention, establishing your...
View ArticleThe Enviable Marketing Position That’s Yours for the Taking
Legendary copywriter Gary Bencivenga recommends what I believe is the ultimate barometer for testing any marketing piece. While his suggestion specifically focuses on advertising, there’s little chance...
View ArticleWhy Smart Business Owners Market to Blind Eyes
It’s astonishing how many smart business owners become victims of a marketing misconception that steals your time and squanders your money. The problem has to do with numbers. More specifically,...
View ArticleWhich is More Important When Marketing — Your Message or Your Audience?
If you had to pick between delivering a powerful marketing message to a large audience of people or selecting a small group of prospects to receive a poor marketing message, which would you choose? My...
View ArticleBad news from Google …
Google just pulled back the veil on its closely guarded algorithmic adjustment announced last February. And the results are worth noting because the change now affects 1 out of every 3 searches. This...
View Article5 Steps to an Appealing Opt-In Offer
An appealing opt-in offer — or what you give away to prospects in exchange for some piece of contact information — is essential in seeing a return on many marketing investments, especially your...
View ArticleThe Quickest Way to Go Broke When Marketing
You and I both know your marketing should bring you business. But that’s not to say it happens. The truth is most marketing fails because — as discussed in detail in my new book The “You” Effect: How...
View ArticleAd Critique: 8 Errors That Reduce Readership, Trust and Response
As promised, my critique of the ad I posted yesterday is available below. The evaluation includes an 8-question checklist (also available below the video) you can use on any marketing piece to increase...
View Article
More Pages to Explore .....